So, I am back from London (and Paris, and Geneva, and Venice) and I am the utmost happiest to share that we raised over €960.000,- (!!) for the three charities involved in the Cash & Rocket Tour 2014.
To get things straight, some of you wondered what is the point of driving few of the most expensive cars around Europe, while sleeping in pretty chic hotels if we could just donate the money that we spent to the three charities directly. I completely get that, so let me explain.
My opinion on charities is that I don’t understand why most of them portray a sad image, to make people feel bad so that they donate money. Why show an image of what they haven’t been able to change yet? Why not show happiness? Love? Things they actually have been able to change?
And why not get 70 well known women behind the wheel of mostly their own cars to do something completely crazy to get as much attention as they can to raise as much as they can? Most of 35 red cars (apart from a few sponsored Maserati’s, I mean I couldn’t do the tour on my Amsterdam based bike, but I would have) that drove the 1.572km were from the drivers themselves. Everyone paid for their own hotels, flight tickets and all other ‘extras’.
I got to talk to every single women that took part in this tour, including the three women that started the three charities we were doing it all for. To see them burst out of tears from happiness, because they know exactly what kind of change they are going to be able to make with the money that we have raised, made me extremely emotional and also made me realize that this was definitely the best thing I have ever done in my entire life.
I hope this all clarifies everything a bit.
These photos were taken back in Venice, right before I put on my mask for our first cocktail night. A masked ball on our hotel roof terrace, before taking off to Geneva the next morning.
What does one wear to a masked ball? The dress code was evening wear with a hint of red, something that doesn’t give me much options when it comes to my personal wardrobe. So I went for ultra chic pants and a red clutch and red lipstick as my two little hints of red.
Pictures by Charlotte Groeneveld.