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Afterdrk

REACT NOW

‘Doubt’ could have perfectly been my middle name, but when I got a phone call a couple of months ago, if I wanted to participate in this new project called REACT NOW – a project initiated by Dutch concept label Ruby Tuesday to support Orange Babies in their fight against hiv in Africa – it took me about less than a millisecond (if that is even possible?!) to say yes.

Danish designer Kamilla Byriel designed these React Now t-shirts (I am wearing the men’s version, of course), which are available via HERE from today. 150 of the 5.000 t-shirts being produced are limited edition and come with a book containing all 32 portraits (including illustrator Piet Paris, Vogue’s editor in chief Karin Swerink, model Sylvia van der Klooster and designer Ulrika Lundgren) shot for this project.

These limited editions will be introduced at an expo party on the 30th of June, where all portraits will be sold as well. (I am not sure who – apart from myself – is going to bid on my picture, but hey it is for a great good cause.)

All profits of the project go to Orange Babies.

I have to add that being able to work on a project like this is one of the biggest gifts that my blog has given me.

Picture by the amazing Paul Bellaart, styling by Jetteke van Lexmond. (You are a perfect team, thank you!)

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