Fashion is everywhere

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STYLE TALK WITH ULRIKA

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Ulrika Lundgren is the power woman behind Rika, one of our absolute favorite labels and part of our Bermuda Triangle (one of the three stores in Amsterdam we can hardly leave without buying something). The Swedish-born designer has impeccable taste herself and mixes timeless feminine and rock and roll pieces with a hint of the Scandinavian simplicity we love so much. Time for a little peek into her wardrobe and a chat about the Rika aesthetic.

STYLE TALK WITH ULRIKA

IN VENICE

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Woah, the eagle – me – has landed in Venice and I have to say every time I come here, my mouth drops wide open (from admiration really) until I leave.

IN VENICE

6 REASONS TO OWN A STRIPED SHIRT

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While I am slowly making progress to bring some excitement into my built-around-basics wardrobe – or at least learning to play around a bit again and have fun when going through my clothing rack and cupboard drawers – the rest of the fashion enthusiasts seem to turn normcore.

6 REASONS TO OWN A STRIPED SHIRT

COLLAR UP OR DOWN?

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I have a slight feeling the upturned collar that I used to do back in the days is making a comeback. Are you in or out? Collar up or down? Denim Jacket, Diesel; Shirt, Rika.

COLLAR UP OR DOWN?

5 IDEAS TO MAKE BOYFRIEND DENIM LOOK FEMININE

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Same jeans, completely different look. In my search for easy ways to dress just the slightest bit more feminine (or maybe better said, put some more effort in getting dressed in the morning), I thought it would be fun to discuss my favorite style of denim.

5 IDEAS TO MAKE BOYFRIEND DENIM LOOK FEMININE

IN BLUE

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Coat, Eudon Choi; Shirt, Rika; Jeans, Acne Studios; Sunglasses, Oliver Peoples; Clutch, Mansur Gavriel; Rings, Tom Wood. Pictures by Daniel Bruno Grandl.

IN BLUE

RAINY DAY COVER UP

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What does one wear on a super rainy day, running from show to meeting to venue and so on? Nope, not an umbrella. That would have only helped the wind blow me straight into river Thames instead of Somerset House. (I seriously wonder how this didn’t happen to anyone yet…) My solution? Turn grandpa style into grandma style and wrap a blanket sized scarf around my head. It is warm, it is comfy (it looks kinda ridiculous though) and it doesn’t sweep me of my feet like an umbrella would have done in this crazy windy/stormy weather. If it wasn’t for the simple fact that I never bring one, a hat might have been a good option – like Charlotte did here – but yeah, so I never bring one. Now back to what I wore. I went for the good old double coat trick, because the big question is…how many layers is too many? Are there ever too many? Coat, COS; Leather Jacket, Acne Studios; Turtleneck, Petit Bateau; Shirt, Rika; Jeans, Paige; Shoes, 3.1 Phillip Lim; Bag, Mansur Gavriel; Scarf, Acne Studios. Pictures by Charlotte, last one by Christian.

RAINY DAY COVER UP

LAYERING IDEA

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My new favorite layering idea, jacket on jacket on shirt on shirt. All it needs to be able to hop outside is a long wool boyfriend sized coat on top. PS: Make sure all layers are as thin as possible to prevent an I just had botox all over my body-feeling. PPS: Excuse me for wearing this light blue shirt over and over and over again lately. It is like it’s the only thing in my wardrobe, huh. Striped Shirt, Damir Doma; Cotton Shirt, Rika; Denim Jacket, Vintage (borrowed from Nicole); Leather Jacket, Acne Studios.

LAYERING IDEA

GETTING THE 5 PIECE THING STARTED

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Season two of my 5 Piece French Wardrobe journey is about to begin and to get you all on board I thought it would be fun to share a 3 step guide on how to get things started. Clear the decks. We all have our ways to deal with the excessiveness in our wardrobes. Some keep their stuff forever and pile up big time, some throw out too much. My number one tip to get rid of the right items is to turn all hangers in your closet backwards – turn around folded t-shirts and jeans too – and turn everything back to normal once you’ve worn them. Whatever is still turned in a year from your start date (today?!) has to go. A year is looong, but hey you have to give all seasons a chance! Same goes for shoes and all your accessories. Come up with a smart way that shows you if you’ve worn it or not. Sentimental stuff is always a keeper. Get the basics. There are tons of lists to be found on which items are the glue to keep anyone’s wardrobe together. My list of 10 non-seasonal essentials is not going to be completely new nor refreshing, but it is what I believe could be a good way to get this thing started without too big of a threshold. All the basics need to be of perfect quality, so you don’t end up having to replace them each and every year/season. My ultimate 10 – shoes and accessories not included – are, a classic wool coat, a leather jacket, a cashmere sweater, a cotton shirt, the perfect white t-shirt, a silk evening shirt, a suit (can be worn as separates), boyfriend jeans, fitted black jeans and a skirt (any that fits your style and hugs your figure). There’s obviously more basics in the world than this, so don’t worry about counting others – such as a striped t-shirt – as basics. Wish List. Last, but definitely not least. Create a wish list of the 5 items you are imagining buying in the next 6 months. Don’t buy them all at once, try to evenly plan them out (this gives room to unplanned wardrobe necessities). Practically it’s almost an item a month, so it is not as hard as it sounds. My wish list for spring/summer goes a little something like this. A Denim Jacket. Ahh, I should have kept my old Levi’s, it would have been vintage by now… Some Sort of Slide or Slipper. Let’s say my Birkenstock phase needs to be compromised by a more subtle option. It might be a little early talking barefoot when it is not even February, but I can already see myself sliding through summer in these. It is like a luxury hotel slipper with a peep toe, perfect! MiH Phoebe Jeans. I could go on and on about these jeans and if it was not for the uncountable amount of boyfriend bottoms already in my wardrobe (here and here), these would be basic. Why would I still need them then, you ask? They are impeccable. As if someone just really did figure out how to create thé ideal pair of jeans. A Staw Fedora. Totally unnecessary, but such a chic summer staple. I might replace this with a summer dress later, but for now, I am convinced I need a fedora in my life. Since I wear hats all day everyday (never). Right. Timeless Jewelry. I have a little box of gold bits and things from when I was a child and I have thought about selling it, but I think I would rather get it melted and reshaped into something that I will actually wear. As for the basics, I am thinking a striped longsleeve (how could I have lived without it for so long?!) and that blue cotton shirt that is almost glued to my body in white. Who’s with me? And what’s on your wish list this season? Striped T-Shirt, Comme des Garçons; Necklace, Sophie Hulme; Boyfriend Jeans, MiH; Slippers, Newbark; Shirt, Rika; Hat, Maison Michel. Image by Adam Franzino for Elle Australia.

GETTING THE 5 PIECE THING STARTED