First time I met Lulu, the Shanghai-born – though raised in San Francisco and now living in Los Angeles – ironically opened the doors to her apartment in a Made in California tank top.
Something I would look completely ridiculous in. You know, since I was sure not Made in California. And Made in Brabant would look even more ridiculous since no one other than the Dutch would be able to point that out on the map.
On her it looked cool, even though she decided to quickly change before we headed out for the most delicious Vietnamese noodles I ever had.
Few days later, we met up again and being a huge fan of Lulu’s work and what she does with her label called The Fashion Club, it was inevitable to have a quick chat about the future of her brand and a cool new project she is currently working on.
How would you describe your style?
My style is a little subversive, a little tomboy, a little sensual, but mostly simple and easy. I don’t like to be just one specific style because, as a woman, I think we are much more dynamic and complex than one type or gimmick.
Because I’m petite and thin, I don’t like to wear a lot of heavy or bulky things. Usually some part of me is messy – often it’s my hair. But I think most things are better anyway when they’re not too perfect. I do love luxury, it is my vice. I’ll splurge on things like Byredo perfume or a Céline silk scarf and wear it with my ripped jeans.
I LOVE denim. And the classics. But I think if you are going to do classics you should execute with either razor precision or something has to be off – like a shirt that’s a little too small or pants with a funny proportion. I think it’s those little things that give an outfit character.
I just found thigh high boots from when Raf Simons was designing for Jil Sander in 2008. I’ll wear them with a short, flirty floral dress I found at Reformation (on Melrose). That is the kind of stuff I’m into.
Apart from having your own label called The Fashion Club, you’re working on a new project called Show Me Everything. Can you tell us a bit more?
YES! With Show Me Everything I wanted to create a site which was inspired by the Asian muse. It iss individual driven with a high fashion edge.
How do you keep up with everything you do?
Perhaps that’s why I dress so simple – since my mind is always somewhere else. I live, eat, breathe to make beautiful things. I wish I could turn it off but I can’t. I make notes on my iPhone and I’m still a fan of the yellow post-it. I always write things down as soon as I think of them otherwise I will forget.
My passion is in art direction because all of these projects I am working on require a bit of skill but A LOT of direction. I like to work intuitively. Photography has been really great in shaping my point of view. It’s given me a lot of confidence in all aspects of my work. Now, because of Show Me Everything, I’ve started to direct my own videos as well. What a challenge…
And what are your plans for The Fashion Club?
The Fashion Club aims to subvert the tailored white button down, a symbol of corporate life and structure with a 16-piece shirting collection ranging from 300 to 695 dollars.
I was influenced by the work of Peter Saville and the dark wave, industrial, multi-sonic music and dance club flyers in San Francisco.
I worked with an artisan knitter for Rodarte (another LA-based designer), to create hand knit Aran sleeves, as well as a jewelry collaboration with London-based Estelle Dévé.
What’s your ultimate dream?
Sweet relief. And a home with a view.