Now do not get me wrong, I love the new direction Humberto Leon and Carol Lim are taking with Kenzo and despite the fact that I would not buy one, I love their über popular sweaters. It is just that I am wondering, where does such commotion come from? How come this seasons Kenzo sweaters – along with the outer space Balenciaga sweaters and t-shirts – are so immensely popular?
Does such thing happen right after the show? Right after the pictures pop up on Style.com? Is it because Kenzo has a new – not to mention super cool – design team? If that is the case, then how do we explain the Balenciaga hype? Is it because the label says Balenciaga? Or did it happen right after a few street style favorites (read Miroslava Duma) were spotted wearing them? Would the same have happened when they were from a less known brand or from a department store? I mean these sweaters do not come cheap. And I have seen tons of things that are equally awesome, but do not fly out of stores this quickly.
I can not really point my finger on this phenomenon, as I would describe it, but I find it very intriguing. I wonder what it is going to be next season.
Anyway, I will let you know when I find out…